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Welcome. You’re here, so you must want to know more about us. Thank you for your interest!

New Shop Design is a full-service branding studio based in the rolling hills of Northeast Pennsylvania. We specialize in creating beautiful brands and websites for bloggers, authors and small business clients from all around the world. Our emphasis is in WordPress packed with Thesis 2+. In addition, we have experience working with BigCommerce, Shopify, Storenvy, etc. for a wide variety of clients with custom needs.

Our mission.

We seek to create and maintain your brand, help it grow and thrive through digital and print services to all types of businesses, big or small.  It is our passion to create functional and aesthetically stunning designs.  Our goal is to make you efficient and responsive.  We never use templates. We take pride in every brand we create.

Our Story.

New Shop Design was started in 2008, but our team have been designing for over 20 years. We know how to make you look big till you are big! All of our websites are coded in responsive format so that they look beautiful on every device size – desktops, tablets and mobile phones.

We owe a huge Thank You to our clients for joining us on this awesome journey and we hope that you’ll continue to be a part of our story.

The team.

Crystal Lee

Owner / Co-Founder / Web + Graphic Designer


Born in New Jersey, raised in Pennsylvania. I am coding obsessed and coffee fueled. Experience includes Graphic Design & Business Management Studies and Design Support for graphic business overflow. When I am not glued to my computer chair, I love to crochet, diy something before I buy it, cook (I love to bake) and spend time with my awesome other half, Dylan (you’ll meet him next) and our two cats Flops and Pippa.

Dylan Slater

Co-Founder / Brand Creator + Photographer


Born and raised in South Africa, now residing in Pennsylvania. Hello my name is Dylan, most of my recent work involves interior design, I have a painting service called 570Faux where I work on surface treatments for our local restaurant & entertainment scene. I studied Advertising & Fine Art, immediately thereafter creating numerous small business ventures all focused on creating channels for the arts. Currently I work as photographer and on short Film production & editing here at new shop, you may find me scrutinizing the copy from time to time but mostly I am the muscle, so anything regarding project development, prop design or footwork in the field, you can count on me to complete the task.


We cherish and care about your brand, business, blog. 

Value and listen to our clients, respect their ideas and opinions. 

Design by package, not hourly, no hidden costs at the end. 

Personal design studio, personal attention, no operators with a script.

Because you deserve a amazing, uniform brand that demands attention!

“Crystal is top-notch from start to finish! We have been working together for almost 3 years and she continues to blow me away with her dedication, talent, and generosity. She delivers quality work in a timely manner and her prices are unbelievably reasonable and fair. Do not hesitate even for a second to go with Crystal – she’s an absolute GEM in this virtual world! I could not be more thankful to have her as my website designer and friend. 5 Star!!!”
-Krista Gilbert @ kristagilbert.com

free download editable Password Log .pdf

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