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Hi, I’m Crystal — Welcome to my Design Studio, go ahead, get comfy.

It’s been a journey getting here — but somewhere between raising kids, building dreams from my kitchen table, and learning everything I could about branding, I turned my creative passion into New Shop Design.


I run this little studio on my own, creating brands and websites for moms and small business owners who want to look professional without losing their personality. My work blends clean, modern design with a touch of retro charm — simple, intentional, and made to last.

What I Do...

I help you bring your business ideas to life with beautiful, functional design. That includes:


  • Branding: Logos, colors, and full visual identities that match your vision.
  • Web Design: Showit, Shopify, or Payhip sites built to grow with you.
  • Digital Tools + Printables: Ready-to-use business resources that make life a little easier.


Note: I handle everything personally — every email, every draft, every little detail. You’ll always know who you’re working with (it’s me!).

Why I Do It...

I started this studio because I know what it’s like to want something more — a creative outlet, a side hustle, a business that fits around your life instead of taking it over.


I love helping others step into that space with confidence. My goal is to make branding feel exciting, not overwhelming — like a natural next step for your business, not a scary leap.



How It Feels to Work With Me

I’m not a big agency. I’m a one-woman studio — and I like it that way. You’ll always get my full attention, honest advice, and thoughtful design that feels like you.


I don’t see clients as “projects.” I see them as people building something important — and I treat their brands with that same care.


When I’m not designing, I’m at home with my husband and kids, doing something creative (or trying to keep paint off the dining table).

Let’s Create Something Beautiful

If you’ve been dreaming of giving your business a more polished, professional feel — I’d love to help you make it happen.