THE STUDIO
Intentional branding for modern women who mean business.
You don’t need a big agency — just a brand that feels like you.
Welcome to New Shop Design Studio, where feminine meets functional and small businesses look like big brands. I create elevated, personality-packed branding and websites that help you look professional, attract dream clients, and finally feel confident putting your name out there.
Your business deserves design that works as hard as you do, if not harder.
Whether you’re starting from scratch or ready for a total rebrand, every project starts with strategy and ends with something beautiful — and intentional.
Brand Design
Logos, colors, fonts, and style guides that match your vision and attract your audience.
Deliverables may include: main logo, submark, brand palette, moodboard, and custom font styling.
Website Design
Custom web design built on Showit, Shopify, or your chosen platform — designed to convert and reflect your unique story.
Includes page setup, visuals, and launch support.
Printable + Digital Design
Branded social templates, business printables, and marketing materials that match your new look.
Perfect for course creators, coaches, and small shop owners.
"I have worked with Crystal at NewShop Design for over a decade, and I couldn't imagine working with anyone else. Crystal's talents go far beyond graphic design. Her client-centered services provide for a thorough, affordable, and enjoyable partnership. Over the years, Crystal has designed a plethora of items for me, both professionally and personally, including websites, blogs, education advertising, marketing materials, personal items such as party favors and invitations, and so much more. I have the utmost faith in her abilities and even her marketing knowledge. I can't imagine entrusting my design needs to anyone else."
-Erica Falk-Huzar, PsyD, EdS, MBA, SAC, HS-BCP
President/Administrator, Deer Path Integrated, Inc.
MY STYLE
Retro modern. Chic. A little rebellious. Always intentional.
The New Shop aesthetic blends vintage soul with modern polish. Think timeless logos, playful typography, and bold yet balanced color stories. I believe every brand should feel as good as it looks — clean, confident, and unmistakably you.
THE PROCESS - How It Works
Step 1 — Discover:
We start with a design questionnaire and inspiration board to capture your vision.
Step 2 — Design:
You’ll receive a curated brand concept that evolves through feedback and collaboration.
Step 3 — Launch:
Your final brand files and website go live — with confidence and clarity.
“Crystal made my whole brand come to life — and honestly, she gave me the confidence to really launch my VA business. Every client I’ve booked since has mentioned how polished my site looks. Best decision ever.”
- Alicia R. from Texas
Virtual Assistant + Mom of Three
Ready to Begin? Let’s design the brand you can’t stop showing off.
If your business is ready to feel fresh, refined, and unforgettable — it’s time to make it official.
Book your project, or reach out with questions — I’d love to hear what you’re dreaming up.
