Branding that feels like you — feminine, timeless, and totally boss-mom approved.

Branding and web design for creative moms + small business owners who want a polished, professional look that still feels real.

Let’s Glow-Up Your Brand

Limited holiday spots available — reserve yours before they’re gone.

Hey, I’m Crystal — Your Branding Bestie

I help moms and small business owners turn their beautiful chaos into brands that actually feel like home.

Think: cozy, confident, and totally put-together. Whether you’re just starting out or ready for a full rebrand, I’ll help you create visuals that tell your story — without the overwhelm or “designer talk.”

Learn More About Me

“New Shop Design has been an absolute game-changer for me. In today’s fast-paced digital world, staying current with your online presence is essential, and Crystal makes that possible with ease. She’s timely, professional, and endlessly creative, but what truly sets her apart is the way she collaborates as a trusted partner. For over a decade, she’s been my go-to resource, the indispensable tool in my online toolbox. Simply put, I couldn’t imagine navigating the ever-changing design landscape without her.”

- Krista Gilbert

Leadership Coach, Author, Speaker, Podcaster

www.kristagilbert.com

Services Tailored for Your Business

At New Shop Design, I create professional branding and custom printable designs for women-owned businesses and mom-and-pop shops. Whether you need a new logo, business cards, or digital planners to sell, I bring your vision to life with strategic, thoughtful design.

Branding That Reflects Who You Are

Your brand is more than just a logo. It’s the face, the voice, and the personality of your business. I offer custom branding design that’s all about you—crafted with care, creativity, and collaboration. Whether you're starting from scratch or refreshing an existing brand, we’ll work together to build something that speaks directly to your customers and feels authentically you.

Logo Design & Color Palette Creation
Brand Identity Development
Business Cards, Packaging, & Print Collateral

I love working with small businesses, especially those run by women and families, because I understand how important it is for your brand to resonate with your audience. It’s not just about standing out—it’s about telling your story in a way that feels genuine.

Let’s bring your brand to life! Whether it's a fresh logo, marketing materials, or custom printables, I’d love to work with you. GET STARTED!!

Print & Collateral Design

Need business cards, packaging, brochures, or signage? I design marketing materials that align with your brand and leave a lasting impression.

Custom Printables Concierge

Custom Printable Designs

From planner templates to business forms, I create beautiful, functional printables tailored to your needs—whether for your business or to sell as digital products.

Personal & Biz Planners

More portfolio to see here. >

in THE DIGITAL SHOP

Explore my curated collection of brand kits, website templates, and printable tools — all designed to help you grow your business with ease and style.